The design is straightforward, open and friendly and has therefore been named Sammen™, which is Danish for being together and having fun. That is exactly what this design does, as Sammen™ is designed for a pleasant evening in the company of good friends and family.
Spanish artist and industrial designer Jaime Hayon was born in Madrid in 1974.
In 1997, he began working as a researcher at Fabrica, Benetton Group’s communication and research centre in Treviso, Italy. 2004 saw the start of Hayon’s individual career and he has kept himself busy with a spectrum of eclectic projects. From toys, to modern furniture and interior design as well as artistic installations, his boldness has been to transcend the borders of the often separated worlds of art and design, comfortably bridging the two whilst embedding them with his own unique style.
