Inspired by the hidden beauty of intricate patterns created on the back of rugs during the traditional embroidery process, the Gan Backstitch collection embodies innovative, artistic contemporary design. Backstitch Calm is defined by two contrasting elements, a soft linear pattern of one block colour and an embellished, irregular edge of thick, layered stitches. The contrasts in colour and stitch unite as one to convey the complexity and beauty of the handmade embroidery process, creating a stylish, meaningful design language. Perfect for positioning near a bed or for placing under a coffee table, the rug's subtle yet distinctive design adds a new dimension of depth and texture to a room.
Raw Edges is the collaboration between designers, Yael Mer & Shay Alkalay. Yael’s main focus includes turning two-dimensional sheet materials into curvaceous functional forms, whereas Shay is fascinated by how things move, function and react. Following graduation from the Royal College of Art in 2006, they have received several highly respected awards including The British Council Talented Award, iF Gold Award and the Dutch Design Award. Others include, Wallpaper* Design Award 2009, the Elle Decoration International Design Award for best furniture of 2008-09 and awarded Designer of the Future for 2009 from Design Miami/ Basel.
Their works have been exhibited internationally and can be found within the permanent collection of the MoMA New-York and other museums. Clients include Cappellini, Established & Sons, Kvadrat, Stella McCartney, Arco, Mutina and Lema. Their work has been featured in many major design publications and newspapers worldwide.