Ron Arad has teamed up with Magis once again, but this time he was determined to come up with a rotational-moulded design with a difference. This was done by making a continuous looped ribbon with a defined inside and outside texture that serves to make the continuous band more readable, and like stuffed pasta the ribbon appears to be inflated.
Israeli industrial designer, artist and architect Ron Arad was born in Tel Aviv in 1951. Educated at the Jerusalem Academy of Art and later at the Architectural Association in London, Ron Arad co-founded the design and production studio One Off in 1981 and later, in 1989, Ron Arad Associates architecture and design practice.
Ron Arad's constant experimentation with the possibilities of materials such as steel, aluminium or polyamide and his radical re-conception of the form and structure of furniture has put him at the forefront of contemporary furniture design.
