Forever design
In an age of fast fashion and buy-one-get-one-free, so many of us are lured into consuming without thinking long term. At Nest, we don’t do seasonal fashions for this very reason - we choose timeless style.
Design classics with timeless style
The temptation of snapping up a bargain is all around us - but the disappointment of buying an object that quickly falls apart, becomes irrelevant or is superseded by a newer, more advanced model is all too common.
Here at Nest, we don’t do this season’s look – we sell products that will be forever fabulous. We believe it’s better to buy once and buy well than to buy something that will need to be replaced over and over again.
Of course, a quick fix in your interior is tempting but rarely leads to owning objects that have sentiment. That’s why we sell classic design. For the same reason you put photos on your walls and hold on to old concert tickets, we make sure that we sell furniture that can become a reflection of someone’s personality, style and desires (and for a long time, too).
It might be the little trinkets that personalise your desk at work or the mood lighting that relaxes you after a long day. Whatever it is, the objects around us reflect our everyday routine that defines who we are, or perhaps, the person we want to be. Because of this, we don’t just think that buying classic design is an investment in luxury, but a way of expressing ourselves.
Home is where our heart is
So, if our homes are a hub for our personalities, comfort, and practical needs, the way we dress our interior takes on the utmost importance. Aside from quality and longevity, good design offers a perfect balance of form and function. The cornerstone of modern and contemporary design is just this; its beauty comes from its functionality.
Beauty in functionality – The PH 5
PH stands for Poul Henningsen; the Danish designer behind the iconic PH collection.
Displeased with the harsh, unflattering light coming from the new incandescent bulbs of the time, Henningsen set out to create a lamp that would provide a glare-free light as close to natural light as possible. It needed to be able to light an entire room and of course, look good too.
With its clever system of aluminium shades and reflectors, the PH 5 has become part of the landscape of classic design. There are many editions and versions of the PH 5, each maintaining the essence of the brand without making their predecessor irrelevant. Why? Because, at the core of the PH 5 is a design that is sleek, highly functional and genuinely makes a difference to our quality of life. With its triumphant straightforwardness and precision, the PH 5 lamp is a stunning balance of form and function.
It is objects like this that we know can be kept forever because not only do they look good, they are useful to us on a day-to-day basis.
How do we know if something is a classic?
Design classics can serve one generation to the next with unfaltering style. Simon Terry of Anglepoise hit the nail on the head when he told us that to be a classic, a piece has to always look both ‘fresh and timeless.’
Arguably one of the most iconic chairs of all time, the Eames Lounge Chair is a perfect example of an admired classic. Ray Eames once said, “You know, what looks good can change, but what works, works.” Indeed, Ray and Charles Eames created a chair that works as well today as it did upon its release in 1956.
Made from high-quality materials, the proportions are carefully designed to fit the human body, making it a chair to be both relaxed on and looked at.
Beauty in authentic, carefully crafted design
Classics like the Eames Lounge Chair stand out because of their established history. But you might be thinking that, if something is newly designed, how can we tell if it will still be loved in years to come? Amongst the noise of disposable products and temporary fads, how does Nest find classics?
We always ask ourselves if it has all the qualities we see in established icons like the Eames. Does it look beautiful? Does it work well? Is it meticulously made with love? Will it be as good in 100 years as it is today? If the answer to these questions is yes, we’ll sell it. If not, we’ll let someone else sell it.
So, whether it’s the elegantly aged leather lounge chair that will grow in value or the wooden desk you can’t picture your home without, choose pieces that you will cherish, that you’d be proud to pass down through the generations and will be treasured in the same way that your family heirlooms are. Choose forever design.
Have you got a favourite forever design? Share your picks with us on Instagram or Twitter @nest_co_uk.
