The lamp won the Good Design Award in 1950 and was subsequently exhibited at the Good Design Show at the Museum of Modern Art. The tubular flexible arm can be bent in all directions whilst the shade can be rotated through 360º.

Greta Magnusson Grossman (1906-1999) maintained a prolific forty-year career on two continents: Europe and North America. Her achievements were many and encompassed industrial design, interior design and architecture. In 1940, she emigrated to the United States, settling in Los Angeles with her husband, jazz musician Billy Grossman.