Montreal-born Willo Perron is recognised worldwide for his groundbreaking work as a creative director and designer.
Starting out printing flyers and promoting shows from his record shop, his big break came when he headed the design of American Apparel’s iconic minimalist look. Now at the head of his own company, Willo Perron and Associates, along with a multi-disciplinary studio Perron-Roettinger, he has worked with some of the biggest names in fashion and design, including Adidas and Stussy. His design work is highly influenced by that of the Bauhaus movement, approaching a project from a total art perspective. This is evident in the sense of scale and simplicity of forms seen in his pieces.
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