The Moor is the second series of rugs designed by All The Way To Paris for &Tradition. They wanted to create a rug that focuses on shape, colour and texture – without any patterns. The resulting carpet design has a compelling sense of cohesion with a subtle shimmer to the surface to echo the qualities of a gemstone.
All The Way To Paris (ATWTP) was started by Tanja Vibe and Petra Olsson Gendtas as a graphic design duo in 2004.
It has since evolved into an award-winning studio exploring a broad spectrum of projects within visual communications. From graphic identities, digital designs, illustrations, art and museum catalogues, exhibition graphics and books to rugs, fabrics, intriguing design objects and interiors.