Combining the respected beauty of traditional Danish design with an expressive, contemporary appearance, the Fred™ Chair strikes the perfect balance between the past and future. Defined by a low, perfectly proportioned wooden frame, the chair embodies a curvaceous, decorative form, creating an embracing, supportive seating environment. Upholstered in a choice of fabric or leather, the cushion covers are removable, allowing for the versatile chair to adapt and change with an environment over time.
Creating a beautifully laid-back atmosphere, the chair has been designed to suit a wide range of interior spaces, from homes to hotels and offices.
Spanish artist and industrial designer Jaime Hayon was born in Madrid in 1974.
In 1997, he began working as a researcher at Fabrica, Benetton Group’s communication and research centre in Treviso, Italy. 2004 saw the start of Hayon’s individual career and he has kept himself busy with a spectrum of eclectic projects. From toys, to modern furniture and interior design as well as artistic installations, his boldness has been to transcend the borders of the often separated worlds of art and design, comfortably bridging the two whilst embedding them with his own unique style.
