Incorporating movement into the core of his award-winning design, Joel Hoff has created a playful and tactile tame lamp in the Turn On for HAY. Turning the base clockwise activates the lamp, with further rotation increasing the intensity of the light. This intuitive mechanism allows you to brighten or dim the light to best suit your needs. Designed on a human scale with user-friendliness in mind, the Turn On is ideally suited to a range of different settings, from home offices to living and dining rooms.
Joel Hoff graduated from the Royal College of Art in London in 2014 with a Masters in Design Products. He is currently working for Stefan Diez in Munich.
His aim is to design objects for mass-production that do not fuel mass-consumption; to inspire people to own fewer things of greater quality that remain in use for a longer period of time.
Through an understanding of manufacturing processes and their many different advantages and limitations, he wishes to foster longevity in terms of both materials and form. Joel aims to reduce the design of an object to what is essential.
